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Salesforce PARDOT-SPECIALIST Exam Overview:
| Aspect | Details |
|---|---|
| Feature | Details |
| Exam Cost | $200 USD |
| Total Time | 90 minutes |
| Available Languages | English |
| Passing Marks | 67% |
| Number of Questions | 60 multiple-choice questions |
| Exam Format | Multiple choice/multiple select |
| Prerequisites | None |
| Exam Registration | Through Salesforce Certification Website |
Salesforce Certified Pardot Specialist Exam Topics Breakdown
| Domain | Percentage | Description |
|---|---|---|
| Visitors and Prospects | 8% | Manage visitor tracking, prospect conversion, and visitor profile. |
| Administration | 11% | Manage users, security, and account settings. |
| Pardot Forms, Form Handlers, and Landing Pages | 20% | Create and manage forms, form handlers, and landing pages. |
| Lead Management | 24% | Create and manage lead generation processes and lead qualification. |
| Email Marketing | 20% | Create and manage email campaigns and templates. |
| Engagement Studio | 17% | Manage and create engagement programs. |
Frequently Asked Questions
Question # 1
Which Salesforce field type is unsupported for syncing with Pardot?
A. Lookup
B. Picklist
C. Number
D. Formula
Question # 2
If five prospects have completed a repeating engagement studio program twice, whatnumber would display on the reporting tab tooltip for the initial program step "CreateSalesforce Task"?
A. 2
B. 10
C. 5
D. 0
Question # 3
How should a user understand how many prospects are currently waiting on a step in anengagement program?
A. Download the report of the program.
B. Click on the step to view its report card.
C. Look at the tooltip above that step.
D. Pause the program and edit the step.
Question # 4
A user wanes to use page actions to notify a specific user when a prospect visits an entiresection of their website. This section contains three URLs:• https://www.tenoxsoft.eom/products/A• haps://www.tenoxsoft.con-i/products/B• https://www.lenoxsoft.eom/pfodocts/CWhat is the recommended way for the user to accomplish this?
A. Create one page action with comma-separated URLs.
B. Set the page action URL as https://www.lenoxsoft.com/products/B
C. Create three separate page actions, one for each URL.
D. Set the page as a priority page in Pardot.
Question # 5
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects"United States" for the "Country" field when completing their Pardot form.Which form feature should be utilized?
A. Progressive Profiling
B. Email Validation
C. Kiosk/Data Entry Mode
D. Dependent fields
Question # 6
A Pardot administrator wants to ensure that only a prospects company email address withthe format of ‘’name@companyname.com" is captured on their form.Which data format is recommended for the email field?
A. Text
B. Email with valid server
C. Emails not from ISPs and free email providers
D. Email
Question # 7
What is a difference between a dynamic list and a static list?
A. You cannot manually update list membership of a static list but you can manually updatelist membership of a dynamic list
B. You cannot manually update list membership of a dynamic list but you can manuallyupdate list membership of a static list
C. You can add an action to a dynamic list that will trigger when a prospect is added butyou cannot add an action to trigger on a static list when a prospect is added
D. Dynamic lists are retroactive while a static list cannot be retroactive
Question # 8
What are two benefits of the engagement studio tasting experience?Choose 2 answers
A. Evaluating email template options for the program
B. Visualizing a prospect's possible paths
C. Understandingthe timeline of the program
D. Measuring a specific step's performance
Question # 9
A marketer has 4,000 totalprospects in their account:• 3,000 of which are opted in• 500 of which are opted out• 500 of which are in the Recycle BinWhat would be their Mailable Database usage?
A. 3,000
B. 2,500
C. 4,000
D. 3,500
Question # 10
Form or Form Handler? I want to use progressive profiling to personalize my form.
A. Form Handler
B. Form
Question # 11
Which two requirements must be met in order to have both e Lead end a Contact field syncwith the same Pardot prospect field? Choose 2 answers
A. The Lead and Contact fields must have the same API name.
B. The Pardot field must be mapped to the Salesforce field.
C. The Lead and Contact fields must have the same Salesforce field label.
D. The Pardot field must be a drop-down field.
Question # 12
A designer wants to apply LenoxSoft’s styling to assets in Pardot. Which twoassets canthey control CSS styling for In Pardot?Choose 2 answers
A. Landing pages
B. Form handlers
C. Forms
D. Social posts
Question # 13
Which is NOT a way to assign a custom role to a user?
A. Edit an existing Default Role, and it will automatically convert to a Custom Role.
B. Assign new users to a previously created Custom Roles during the importprocess.
C. Add a batch of existing users to a Custom Role using table actions
D. Add a user to a Custom Role directly from their User Record.
Question # 14
Does an automation rule ever match a prospect more than once?
A. Yes, automation rules run every time.
B. No, an automation rule will only affect a prospect one time
C. An automation rule can match a prospect more than once if you enable Repeat Rule.
D. Otherwise, an automation rule will only affect a prospect one time.
Question # 15
Which standard dashboard shows the total submission across all Pardot landing pages inB2B Marketing Analytics?
A. Pipeline dashboard
B. Engagement dashboard
C. Account-Based Marketing dashboard
D. Multi-Touch Attribution dashboard
Question # 16
Which two actions can be used to change a prospect’s Pardot campaign? (Choose twoanswers.)
A. Create an automation rule tochange Pardot campaign for prospects meeting certaincriteria.
B. Add the prospect to a static list.
C. Create a segmentation rule to change the Pardot campaign for prospects meetingcertain criteria.
D. Manually change the prospect’s Pardot campaign whenediting the prospect record.
Question # 17
Completion Actions are retroactive.
A. True
B. False
Question # 18
How can a prospect's score be changed?
A. Through automation rules.
B. Through scoring model changes.
C. Through completion actions.
D. All of the above.
Question # 19
Why should you set a form to Always Display?
A. To always show the form when someone returns to the page.
B. To get a higher form conversion rate
C. Toprevent spammers from filling out the form
D. To ensure the prospect gets scored and graded.
Question # 20
What feature In Salesforce can be enabled to show landing page engagement data on aSalesforce Campaign page layout?
A. Advanced Dynamic Content
B. Pardot Activities Visualforce page
C. Engagement History
D. B2B Marketing Analytics
Question # 21
What are the key technical items required to set up during implementation?
A. Tracking Code
B. Email Authentication
C. CNAME
D. IP Whitelisting
E. Using Custom Fonts
Question # 22
A client wants to submit data to Pardot as well as their own database. What do yourecommend they use?
A. A third party tool
B. This is not possible
C. Pardot API
D. Data.com connector
E. Pardot form handlers
Question # 23
What happens to wait when a user paused anengagement studio and the prospect still hastime remaining on the wait period.
A. The wait time is paused and the prospect will finish the remaining wait time when theprogram resumes and process to next step.
B. The wait time continues to process and theprospect will immediately process to nextstep once the remaining wait time is fulfilled.
C. The wait time is paused and the prospect will immediately process to next step whenprogram resumes.
D. The wait time continues to process and the prospect will immediately process to nextstep when program resumes.
Question # 24
Which Salesforce custom fields will sync with Pardot?
A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields
Question # 25
LenoxSoft wants to create a Pardot landing page that matches the exact look and feel oftheir website. Which method would produce the closest results?
A. Use a stock layout provided in Pardot
B. Use above form and below form content to create the layout
C. Embed the campaign tracking code on theirwebsite
D. Import layout using a URL from their website
Question # 26
What can the GoToWebinar connector do?
A. Register prospects for GoToWebinar events
B. Display how long a prospect watched a webinar
C. Automatically pull in prospects who exist in GoToWebinar but not Pardot
D. Display registrations and attendance as activities
E. Pulls in Pardot emails to use in GoToWebinar
Question # 27
Where would an administrator go to check if the Email Sending Domains are set upproperly after updating the DNS?
A. The Dashboard
B. The Sent Emails Page
C. The System Preferences Page
D. Admin-Domain Management
Question # 28
Arrange the steps to Access a Prospect Record:
A. Select Prospect
B. MouseoverProspects
C. Click Prospect List
D. A B C
E. A C B
F. B C A
G. C A B
Question # 29
You want to track prospects that click on a banner ad. What do you use?
A. Custome redirect
B. Page actions
C. Lead scoring and gradin
D. Completion actions
Question # 30
Where on a prospect record should an administrator look to help determine the reason aprospect is unmailable?
A. Lifecycle and Profile
B. Activities and Audits
C. Activities and Lifecycle
D. Profile and Audits
Question # 31
LenoxSoft needs their form to post directly to a third-party platform as well as Pardot uponsubmission.Which Pardot tool should they use?
A. Dynamic Content
B. Form Handler
C. Custom Redirect
D. PardotForm
Question # 32
Which three activities would make a prospect active?Choose 3 answers
A. Sending an email to their assigned user
B. Submitting a Pardot form
C. Clicking on a custom redirect
D. Opening a Pardot email
E. visiting a Pardot-tracked page
Question # 33
Which of the following can "unmatch" prospects?
A. Automation Rules
B. Dynamic Lists
C. Segmentation Rules
Question # 34
A user creates a copy of Email Template A, makes changes and saves as Email TemplateB. They send a list email using Email Template B. The user finds that Email Template Asreporting metrics are not changing as a result of the new list email send.Why would this occur?
A. An email template's metrics do not change after the template isused one time.
B. Email Template A should have been deleted after creating the copy.
C. The metrics would be attributed to Email Template B.
D. The user should have made Email Template A the primary template.
Question # 35
What Information does the tooltip aboveeach step on the engagement studio programreport provide?
A. High-level metrics only for prospects waiting to complete each step
B. High-level metrics only for prospects who have completed the step
C. High-level metrics only for prospects who left the program at each step
D. High-level metrics only for prospects who have skipped each step
Question # 36
What is Lead Qualification?(select two)
A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions thatensures your sales team gets a steady stream ofpurchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketingteam.
Question # 37
What are 2 ways to define a user's role?
A. From the list view
B. Through an automation rule
C. During the import process
D. Directly from the user record
Question # 38
A marketerperforms the following actions:• Creates a list and adds three prospects• Deletes one of the three prospects to the Recycle Bin• Deletes the listWhat would happen as a result of these actions?
A. The list is archived to the Recycle Bin and the deleted prospect is restored.
B. The list is not deleted because it contains active prospects.
C. The list and the two remaining prospects are archived to the Recycle Bin.
D. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
Question # 39
Form or Form Handler? I need total control over my form's appearance.
A. Form
B. Form Handler
Question # 40
What list email or email template report deliverability metric could indicate an unverifiedsending domain?
A. Forward count
B. Hard bounces
C. Skimmed percentage
D. Total queued
Question # 41
What step type would be used in engagement studio to add prospects to anotherengagement studio program's recipient list?
A. Rule
B. End
C. Trigger
D. Action
Question # 42
How can an admin find the number of mailable prospects in their database?
A. View all Segmentation lists
B. Navigate to the prospect list and select "Mailable Prospects"
C. View the sync queue
D. Navigate to the overview section
Question # 43
What does the Google Analytics connector allow Pardot to do?
A. Update the conversion field in Google Analytics.
B. Sync prospects with Google AdWords.
C. Send emails to prospects from Gmail.
D. Append UTM parameters to a prospect record.
Question # 44
What does the gear icon on the prospect list allowyou to do?
A. Copy
B. Assign
C. Delete
D. Edit
Question # 45
A Marketing Manager wants to send out an email to a list of prospects that are assigned toseveral different sales raps. Some of these prospects are syncing with Leads In Salesforce,and some are syncing with Contacts. Each prospect should receive the email from theirprospects assigned rep.How should the Marketing Manager accomplish this?
A. Select General User for the Sender of the email
B. Select Assigned User for the Sender of the email
C. Select Account Owner for the Sender of the email
D. Select Specified User for the Sender of the email
Question # 46
What editions of Salesforce can sync with Pardot?
A. Enterprise Edition and lower
B. Standard Edition and higher
C. Professional Edition and higher
Question # 47
How can a Prospects score be changed?
A. Segmentation rule
B. Profile
C. Completion Actions
D. Manually
Question # 48
A user needs to change which email template is used in a running engagement program.What is the first step the user must take In order to make this change?
A. Copy the original Engagement Program
B. Change the wait time for the template
C. Delete the old sent email
D. Pause the Program
Question # 49
LenoxSofts marketing manager wants to keep email branding consistent. They want Pardotusers to be able to select this email content when building out engagement studioprograms, one-to-one emails, and autoresponders.How could this goal be achieved?
A. Create and publish an email template
B. Create an email template draft
C. Create an operational email
D. Create a list email draft
Question # 50
A Prospectis a Visitor who has submitted an email address through a form or landing pageon your site.
A. True
B. False
Question # 51
What must be true for a Salesforce Opportunity to sync to Pardot?
A. The Opportunity must have the "Pardot" record type.
B. The Opportunity must be sourced by Pardot marketing activities.
C. The Opportunity must have a Contact Role that is syncing to a prospect in Pardot
D. The Opportunity must be created by a Sales user who is also a user in Pardot.
Question # 52
Which two Salesforce features allow a view of a prospect's Pardot landing pagesubmission activity on the syncing contact?Choose 2 answers
A. Pardot landing pages related list section
B. Engagement History component
C. Pardot Activities Visualforce page
D. Salesforce Activities section
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