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- Marketing-Cloud-Personalization Dumps PDF
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- 111 Questions
- Updated On November 18, 2024
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- 111 Questions
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Salesforce MARKETING-CLOUD-PERSONALIZATION Exam Overview:
| Aspect | Details |
|---|---|
| Exam Name | Salesforce Certified Mobile Solutions Architecture Designer |
| Exam Cost | $200 (USD) |
| Retake Fee | $100 (USD) |
| Total Time | 105 minutes (90 minutes for the exam, 15 minutes for reading the instructions) |
| Available Languages | English |
| Passing Score | 65% |
| Number of Questions | 60 multiple-choice questions |
| Exam Format | Multiple Choice, Multiple Select |
| Prerequisites | None |
Marketing Cloud Personalization Accredited Professional Exam Topics Breakdown
| Domain | Percentage | Description |
|---|---|---|
| Journey Orchestration | 20% | Design and implement customer journeys and experiences using Journey Builder. |
| Data Management | 25% | Manage data structures, data extraction, and data transformation processes. |
| Content Creation | 15% | Develop and manage content and email templates for personalized customer engagement. |
| Analytics and Reporting | 20% | Analyze campaign performance and generate reports using Marketing Cloud tools. |
| Integration | 10% | Integrate Marketing Cloud with other Salesforce and third-party applications. |
| Consulting Skills | 10% | Apply consulting skills to gather requirements, present solutions, and manage projects. |
Frequently Asked Questions
Question # 1
Which data feed integrates external system data into a user's profile leveraging identityattributes?
A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed
Question # 2
What are the components of an Marketing Cloud Personalization web campaign?
A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone
Question # 3
What ingredient could a marketer use as a backup in the event that the recipe serves toofew or no items?
A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle
Question # 4
What are the three primary areas of data stored in Marketing Cloud Personalization whichrepresent a company's key business information?
A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information
Question # 5
What is the Marketing Cloud Personalization terminology for the collection of products andcontent as well as related categories, and tags - such as brand, gender, style, keyword,and author?
A. Channel
B. Objects
C. Directory
D. Catalog
Question # 6
What are the three primary areas of data stored in Marketing Cloud Personalization whichrepresent a company's key business information?
A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information
Question # 7
During discovery, a solution architect works with a customer to define which three thingsbefore a developer implements the sitemap?
A. Datasets
B. Site Architecture
C. ETL Feeds
D. Attribute Model
E. Site Catalog
Question # 8
What ingredient could a marketer use as a backup in the event that the recipe serves toofew or no items?
A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle
Question # 9
What are the components of an Marketing Cloud Personalization web campaign?
A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone
Question # 10
Which data feed integrates external system data into a user's profile leveraging identity attributes?
A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed
Question # 11
What are two ways to populate the Marketing Cloud Personalization catalog?
A. Email Pixel
B. Third-party Integration
C. ETL Feed
D. Web SDK
Question # 12
How does a marketer perform an A/B test in Web Campaigns?
A. Create multiple events
B. Create multiple web templates
C. Create multiple web campaigns
D. Create multiple experiences
Question # 13
The Sitemap is implemented to manage which channel solution?
A. Email
B. Server-side
C. Web
D. Mobile
Question # 14
What would a marketer include in a Recipe if they want the visitor's affinity score to betaken into account when showing recommendations?
A. Exclusion
B. Ingredient
C. Variation
D. Booster
Question # 15
Which two components does a user need to configure in Marketing Cloud Personalizationto display Einstein product recommendations via the Marketing Cloud PersonalizationConnector for Sales and Service Cloud?
A. Catalog Items
B. Promotions
C. Einstein Recipes
D. Einstein Decisions
Question # 16
What two features of Marketing Cloud Personalization have functionality to perform an A/BTest?
A. Campaigns
B. Segments
C. Recipes
D. Templates
Question # 17
What are Marketing Cloud Personalization's machine learning powered algorithms called?
A. Data Science Workbench
B. Machine Learning Tools
C. Einstein Decisions
D. Einstein Recipes
Question # 18
Which campaign type needs to be configured to set up the Marketing CloudPersonalization Connector for Sales and Service Clouds?
A. Server-Side Campaign
B. Mobile Campaign
C. Email Campaign
D. Web Campaign
Question # 19
In the user interface, what is the visual representation of the data about a single visitorincluding preferences and affinities?
A. Single view of customer
B. Unified customer profile
C. Unified view of customer
D. Single Source of Truth
Question # 20
Which global template do you select and customize to provide product recommendationson the homepage?
A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA
Question # 21
Which two success metrics can a company achieve with Marketing Cloud Personalizationon their web channel?
A. Increase in organic search ranking
B. Increase in conversion rate
C. Increase in revenue
D. Increase in first time visitors
Question # 22
How many total global goals and filters can you define for your dataset in Marketing CloudPersonalization?
A. 25 filters and 25 goals
B. Unlimited
C. 300 total between filters and goals
D. 64 total between filters and goals
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